Golden's Rules for Associations

Dark Days Shine New Light on Profession and Community

7 April 2020 Leave a comment

The National Society of Professional Engineers vision is “a world where the public can be confident that the engineering decisions affecting their lives are made by qualified and ethically accountable professionals. Professional Engineers (PEs) are involved in everything. They may not be the people the public sees on the front line, but they are always there, supporting and contributing to the quality of life of every person, every day, in important ways. Often, however, these contributions can only be fully appreciated after the fact.

At the time this is being written, we are in the midst of a global pandemic. By the time you read this, things will hopefully look much brighter and more hopeful.

Nonetheless, right now is a true test of the professional engineer’s commitment to health, safety, and welfare. PEs are uniquely qualified to address many of the problems faced by society in the wake of the coronavirus breakout. This is especially true as we move forward to a time of rebuilding to recover from the crisis. (And we will recover.) More importantly, it is true as professional engineers work to prevent something like this from ever happening again. It is important, now more than ever before, that we band together and use all the resources provided to us through our community.

This crisis has forced PEs to learn to carry on in new ways, when the traditional work environment has been taken away. And the professional engineering community has responded heroically. Every day they are continuing to do what they can, overcoming challenges and disruptions—and what they can do is proving to be a lot.

On the most basic, operational level, the staff and volunteers of the National Society of Professional Engineers (NSPE) are now routinely using technology and communications tools that have probably been on our devices for years, but we never used before. We’re learning how to use them effectively.

What we have learned about being more effective and productive under duress are skills we need to preserve and carry forward once life returns to normal, even as we reintroduce the vital element of direct human interaction.

NSPE itself is not immune from the impacts that have rocked the general economy and commerce in our country. Virtually overnight, streams of revenue have slowed or been cut off entirely; invested financial reserves have dropped precipitately in value; and there is no way to predict how long these conditions will prevail, or whether the worst might be yet to come. This event is bigger than NSPE: Each and every one of you is facing equally existential challenges to your families, your employers, your homes, your neighborhoods, your livelihoods.

But the organization has responded quickly, made difficult and often painful decisions, and implemented aggressive cost-saving measures across the board to ensure sustainability of operations in the face of these challenges. Those necessary steps are usually measured in dollars, but there is a human cost as well. We have made reductions in staff both in areas where the volume of activity is down and in areas where some level of value creation and delivery can be sustained, but at a reduced level. Remaining staff has made sacrifices, too, accepting reductions in salary, even as they are called upon to do more to make up for their colleagues who are no longer here.

But we remain focused on what this is all for: The mission of NSPE is too important to put on hold for a virus. Even as we all deal with difficult and disruptive times, NSPE leadership, volunteers, and staff are resolute and firmly committed to doing the very best we can to be there for our members and customers, delivering relevant and important benefits in this time of need.

All of it—the painful cuts as well as the adaptation to keep vital services flowing and to create new ways to support our members—are aimed at sustaining operations in the short-term, continuing to deliver maximum value wherever we can, and staying strong in order to seize the opportunities for rapid and vigorous recovery when this crisis is passed.

But at times like this, we are reminded that the national society alone isn’t enough; a state society alone isn’t enough. You need that entire network that includes all these elements. I have come to understand with new immediacy how right the NSPE strategic plan was to ground itself upon the concept of a single, integrated membership, supported by seamless services provided through state and national societies and local chapters in concert and collaboration—even when external circumstances make that unbelievably difficult.

But “network” is really just another word for community. Community is just an abstract word for a group of individuals. Interdependent and interconnected. Where benefit created anywhere benefits everyone, and harm suffered by anyone, anywhere, diminishes each of us.

Or, as John Donne put it nearly four centuries ago: “No man is an island entire of itself; every man is a piece of the continent, a part of the main; if a clod be washed away by the sea, [the whole] is the less.”

Filed under The Nature of Associations, The Way We Are Tagged with COVID19

A plug for Beethoven and company in times of stress …

5 April 2020 Leave a comment

I was always someone who recognized the critical value of diligently providing for personal solitude as an element of leadership effectiveness. (There is a pretty good book on this subject if you are unconvinced: Lead Yourself First, by Raymond Kethledge and Michael Erwin).

The coronavirus pandemic would seem to have made solitude the new norm. But this enforced solitude is no guarantee of productive solitude.

Yes, we find ourselves in isolation, but the very technology that is the basis for sustaining some semblance of business continuity during this period of social distancing and stay-at-home orders (in my experience, at least) is actually increasing the noise and distraction. (How many hours did you spend on Zoom today?)

This 24/7 connectivity coupled with the natural yearning for human engagement is making it harder to do precisely what is demanded of us now as leaders in the face of such massive external disruption and existential personal and professional jeopardy. In crisis, our responsibility as leaders demands that we make space and step back to ensure that we are not merely reacting in the moment. Reflection is necessary to making difficult decisions wisely, with analytical clarity, creativity, emotional balance and moral courage.

Exercise, meditation, prayer, and music are the frequent escape routes to such deep reflection.

Many people who don’t normally listen to “classical” music may already be listening to it more in these stressful times. Its meditative qualities are obvious even if you know nothing about its nature, historical context, style or structure (as endlessly fascinating and absorbing as those things are to some people, myself included).

If this is unfamiliar territory for you, a few words of advice to help you find your way.

First and most important: don’t buy into the big lie: that you need to study, learn and become an expert before you can enjoy or benefit from this music. That is a fallacy promoted by cultural elitists to feed their need to feel superior. Music (all music) speaks directly to the soul and speaks in something other than words. Its power and content are accessible to anyone who is open to it.

True, the words used to describe the different forms and elements of classical music can be a little intimidating, like the unfamiliar language used to describe the offerings on a menu when you try a new style of restaurant for the first time. But it need not frighten you.

A symphony is just a single work for orchestra. It is made up of separate movements (often, but not always, four in number). Movements are just like chapters in a book.

A concerto is really just a symphony with a featured solo instrument. Again, it is generally made up of multiple movements (often, but not always three in number), organized like chapters in a book.

A sonata is a single work for a specific instrument (without orchestral accompaniment) consisting of multiple movements. (The same term is also used to describe the internal structure of some musical forms, but you need not bother yourself with that.)

Nothing to be afraid of there. And nothing you really needed to know before tapping into the restorative potential of the music.

But I point it out only to make you aware that there is a reason the composer combined those separate “tracks” into a multi-part work. You can choose to read a single chapter in a book and find it edifying. Same with a single movement from a symphony, concerto or sonata. But realize that you are sampling just an excerpt of something larger. The composer didn’t just throw random pieces of music together in random order and call it a symphony, any more than an author threw together random chapters in random order and called it a book. I’ll come back to this, but sometimes just an excerpt is like small plates in a restaurant – tasty, but you are missing the satisfaction of a planned, full menu, where carefully chosen appetizer is paired with salad, followed by a main course, and topped with dessert.

Next, you are faced with the (very often Italian) words used as titles for individual movements within a larger work. These are merely descriptions of the musical content of that “chapter.” Words like adagio, allegro, scherzo, etc. do have specific meanings related to the technical nature of the music. (Grossly oversimplifying: adagio means played slowly, allegro means played fast, scherzo means light and playful, and so on.) But again, you don’t need to know why its tagged that way to respond to the music itself. I only point it out because, it might be helpful in identifying more music from the vast classical catalog that you would like. (To use yet another food analogy, you don’t need to know that a specific seasoning or ingredient is what makes you like a particular dish so much. But knowing you like that ingredient could help you find new dishes you will probably also like.)

So here are my suggestion:

Look at the late 18^th through the 19^th century (generally labelled the classical and romantic periods). There are exceptions, of course, but the music of these periods is characterized by its accessibility. It has heavily influenced the music written for many movie soundtracks and if you loved Game of Thrones or Star Wars or Schindler’s List or The Godfather much of it will have a familiar feel.
Some people find earlier music of the 17^th and early 18^th centuries (the baroque period) more abstract, and some of it can be austere. But don’t hesitate to sample it. There is music of deep profundity to be found here too, as well as music of exquisite exuberance, if you need a pick me up. (Again, the determining factor is what you respond to, not what some “expert” suggests you “need” to appreciate.)
Go ahead and start with the big names (Beethoven, Mozart, Bach, etc.) and the popular hits so often packaged in those “100 Masterpiece” collections that used to be advertised on late night TV. There are reasons people who may have heard nothing else by Beethoven immediately recognize the opening of the fifth symphony. This is not a time for cultural snobbery – just because its popular doesn’t mean you lack musical refinement. It’s still great music.
Look for the adagios. These aren’t the big, dramatic, heroic movements from longer works that you are most likely to have heard before. They are generally the gentlest, calmest and most soothing movement within multi-movement compositions. Try, for example, the third movement of Beethoven’s ninth symphony (the “Choral” symphony) or the second movement of Beethoven’s fifth piano concerto (the “Emperor” concerto). Both are adagios.
If you find something that speaks to you, look for more by the same composer, or movements that are similarly labeled, or works in the same musical format. For example, if you find solo piano speaks to you more than orchestral works, stick with piano in your search. If vocal music sends you shrieking for the door, skip opera and stick with the orchestral stuff. If the adagio from one Mozart piano concerto appealed to you, most of his other 22 concertos also have an adagio movement you could check out.

These are useful signposts, not absolutes. Just because Mahler (who falls outside any of the historical periods of music cited above) wrote incredibly moving adagios doesn’t mean you’ll respond equally to anything else he wrote. Maybe Bach leaves you cold. That’s OK, too. Personally, I would feel impoverished without either of them. But that’s just me. You’re exploring what works for you, not seeking a degree in musical appreciation.

Finally, if you want to engage in the music as something more than a pleasant background soundtrack, once you have found your way into a larger, multi-movement work that speaks to you, continue on into the next chapter. That is, keep listening to the next track – the movement or section that follows your excerpt. In the case of both the Beethoven adagios cited above, these serene movements lead naturally, organically and convincingly into the next movements, which are of considerable vigor and dramatic effect.

That is instructive too, because we can’t just retreat and remain in solitude: having regained our equilibrium, these spiritual sabbaticals need to feed energy, focus and clarity into action, just as, in Beethoven, the dreamy adagio sets up the stormy and triumphant finale.

[And a note begging forbearance from any reader knowledgeable about music. Every categorical statement above can be picked apart. Music is immensely vaster and more complex than these generalizations suggest. There are 20^th century compositions as accessible as anything from the classical or romantic periods. There are obscure composers whose music is as accessible as anything Beethoven or Mozart ever wrote. There are scherzos that are anything but light and playful and adagios that are positively nightmarish. These are matters for connoisseurs to delight in; they need not create a barrier to those new to this music.]

Filed under The Way We Are Tagged with leadership, music, solitude

Ending Missed Opportunites

6 January 2020 1 Comment

A future-focused profession needs full participation from all people to reach its potential.

Diversity, equity and inclusion is a major theme interwoven throughout the National Society of Professional Engineer’s strategic plan. It was also recently enrolled into the NSPE Code of Ethics¹. It is increasingly a strategic imperative for any future-focused, proactive profession or professional society. But it can also be a lightning rod for polarizing mischaracterization. So, what exactly is it that we are actually talking about?

Diversity simply means recognizing all the ways in which people differ. It must also recognize that individuals identify with and share multiple characteristics.

Equity is fair treatment and access to the opportunity for advancement for all people, while at the same time striving to identify and eliminate barriers that have prevented the full participation of some groups in the past.

Inclusion is the act of creating environments in which any individual or group feels welcomed, respected, and supported enough to fully participate.

Or, as the University of Michigan’s Robert Sellers more pithily put it: “Diversity is where everyone is invited to the party. Equity means that everyone has the opportunity to dance. Inclusion means everyone gets to contribute to the playlist.”

And these things matter. A 2015 study by McKinsey and Company documented that companies in the top quartile for racial/ethnic diversity are 35% more likely to have financial returns above industry norms. Top quartile companies in gender diversity are 15% more likely to outpace financial returns of less diverse players in the industry. Other studies have only reinforced these findings.

But understanding these matters requires a degree of self-awareness.

So, for the record, I am a white, male, over the age of 55, heterosexual, Christian, with no physical or mental disabilities; a natural-born American, college-educated, professional, who was raised in and continues to enjoy a comfortable economic life situation.

All of these attributes, and numerous others I could mention, contribute to who I am; none of them, taken individually, adequately capture my identity, that elusive but real thing that Dr. Martin Luther King Jr. so eloquently characterized as “the content of…character.”

Many of you may share one or more of the personal characteristics I opened with, but no two of us possess the exact same combination. An analogy to DNA comes to mind. The salient point is that each of us, whether or not we are aware or recognize it, are affected by our own, entirely unique combinations of them in how we think, act, behave, and form judgments.

Some of those characteristics are apparent or can be inferred by observation; many of those characteristics are hidden, and you wouldn’t know that about me unless I explicitly shared the information. Most important to this discussion, however, is that we all make assumptions based on the limited information that is available to us, and those inferences can be entirely wrong. How many of you, perhaps subconsciously, assumed that “Golden” meant Jewish, when in fact my family line back to at least the fifth century is Irish Catholic? It would be possible, if not particularly useful, to wear ribbons to declare what is hidden, but that’s not the point. We are all, each of us, a product of the sum of all of our individual characteristics, whether apparent through observation or hidden.

Let me further offer two concepts prone to being too simplistically understood. Both of these concepts are fraught. They can be and too often are weaponized for political purposes with destructive consequences. But they are nonetheless not only valid, but critical to these discussions.

First, unconscious bias.

Each of us, in any given situation, is driven by biases that are generally hidden and foreign to the other and even to ourselves. (Hence, the use of that modifier, “unconscious.”) And since, in any given situation, each of us is a unique combination of experience and natures, no two of us are influenced by the same set of biases. That is neither good nor bad, it merely is.

The second term is privilege.

Each of the characteristics that make up who I am and that covertly influence my behavior carries with it an accumulation over time of powerful societal and social consequences. These, again, will manifest differently for each of us.

And it would be disingenuous of me not to acknowledge that my particular catalog of identities is disproportionately rich in such privileges. That doesn’t take anything away from my personal accomplishments. Again, it merely is.

So, those are conditions on the ground: influences and consequences present in all our interactions and behavior, whether we wish to acknowledge them or not. It would be intellectually dishonest to deny it.

Barriers to women’s participation in the engineering profession are not new. Women now make up over half of the US population but constitute less than 20% of the bachelor’s degrees in engineering awarded in 2017. The number of women who enter the engineering education pipeline but never advance and enter the profession has remained stubbornly high, and the needle hasn’t moved much in decades. In NSPE’s membership, only approximately 10% are women.

The same can be said of underrepresented minorities. African Americans and Latinos constitute barely 12% of the engineering workforce (both licensed and unlicensed), compared to 35% of the total US population. In NSPE’s membership, approximately 17% fall in this category.

And from a membership perspective, attracting and engaging the next generation of engineers is a persistent problem. Approximately 60% of our membership is 50 years or older. What ominous signals does that send for our future?

But numbers and labels are merely the measurable attributes. Much as those of us in the engineering and scientific community love to reduce things to neat and formal systems that can be rationally manipulated and solved, diversity, equity, and inclusion must not be approached reductively. Therein lies the moral jeopardy at the root of some of the most horrific episodes in human history, when people—who, deep down, I truly believe are basically and fundamentally good—collectively made real evil a part of human society. It happened by reducing characteristics to equations that were coercively applied.

We are a product of history. None of the inequities, whether trivial or profound, at work in our lives came about overnight. Small injustices compounded over time and became institutionalized and even sublimated into our unconscious collective and individual biases.

It is important to recognize that, as a society (and for the most part, as individuals), we have made real progress, rising to the challenge and attacking the most pernicious effects of bias head on once we became aware of them at work around us. We have reduced but, alas, not eradicated them completely from their place in our unique personal and shared collective experiences. All of them continue to have some potential or actual continued influence and effect, even if their most ugly manifestations and oppressive elements have been eliminated. Anti-Semitism did not begin with the Nazis, nor did it vanish from us when that regime was crushed. Racial prejudice did not begin in the Jim Crow era in the second half of the last century, nor, alas, did it end with civil rights legislation.

But progress is possible and has been made; this too we must acknowledge.

And the trigger to positive further progress is awareness. We need to see and acknowledge the costs and missed opportunities that the biases at work in our personal, professional, and societal lives impose before we can address them.

Which brings me at long last to the National Society of Professional Engineers strategic plan’s inclusion of diversity, equity, and inclusion. What are the factors that needlessly inhibit or prevent some of the individuals who are vital to the future of the profession and our professional society from achieving full participation in that future? This is a question of both justice and self-interest. Where are the social and professional assets that are being left behind, assets that could be productively invested in our shared mission? And what can we do to unlock that potential?

We have progressed at least so far as to identify the challenge as it persists today and will manifest in our future. The positive reception that NSPE’s strategic plan has received demonstrates that our commitment to the ideal is real. We not only believe in it; we want it to be more than just a slogan on a bumper sticker.

Diversity, equity, and inclusion within NSPE and the engineering profession can be achieved without descending into blame and recrimination when we are aware of our roots but not trapped by them. Focused on the future. That is the task we have set for ourselves.

¹ NSPE Code of Ethics for Engineers, Section III, Paragraph 1(f): “Engineers shall treat all persons with dignity, respect, fairness and without discrimination.”

Filed under Uncategorized

A Tale of Two Paradigms

9 August 2018 1 Comment

Paradigms are the frames of reference that filter our view of the world. They govern how we see things … and can blind you to realties that don’t fit your governing paradigm.

Take professional licensure. It’s a no-brainer, right? Some form of professional licensure has existed in America for lawyers since 1763, for physicians and dentists since the mid-1800s and for engineers since 1907. After all, if people are going to entrust their safety, liberty, property, health and general welfare to you, they have a right to expect you to be competent and ethical.

In fact, though licensure came (comparatively) late to engineering, I would argue licensure is needed for engineering, most of all. If you need a doctor or a dentist, you can look into his or her credentials before submitting to care; if you need a lawyer, you can look into his or her credentials before entrusting them with your case.

Texas But when you send your child to school, who checked to ensure that the engineering of the utility services was done correctly? In 1937, an explosion at a school in New London, Texas, killed 300 people and severely injured another 300, many of them children. (Some estimates place the casualties as high as 1,000.) The cause of the explosion? Faulty engineering linked to cost saving actions taken by the school board. This tragedy was one of the motivating forces behind passage of Texas’ licensure law that same year.

When you drive on a road, enter an elevator, or cross a bridge, what assurance do you have that it was engineered competently? Licensing the professional practice of engineering is necessary because P.E.s have the knowledge to recognize risks that the public itself is not able to identify and not empowered to protect itself against.

The form of government established in the US Constitution reserves authority to license professions to the states. And there are currently laws in each of the 50 United States (and its territories) that establish legally recognized standards of practice based on an engineer’s education, experience,examination, and (in most states) mandatory continuing education. Regulators, the profession, educators and examiners have worked cooperatively to establish a system intent on maximizing the uniformity of engineering standards and license mobility across the United States. Areas of professional practice reserved to licensed professional engineers are reasonably and narrowly defined and limited to those areas with implications for the public welfare.

Now, some may (and some have) argued that engineering licensure was vital in the bad old days, but that society, technology and education have evolved to such an extent that it is less important today.

History provides a steady stream of examples that prove such a thesis wrong. Take the 1986 space shuttle Challenger explosion, where engineering judgment was over-ruled by non-engineers. Or the 2010 Deepwater Horizon explosion and oil spill, where, under industrial exemption, P.E.s were not required but their involvement might have avoided the catastrophe. Or the 2015 Gold King Mine disaster, where authorities simply failed to employ a P.E. where it was clearly required and three million gallons of mine waste water and tailings were released into the Animas River.

There are too many more such examples that could be cited. Additional new ones can be expected in the future.

Moreover, there are still other areas where the value to the public that a P.E. could bring goes unrecognized: areas like autonomous vehicles, cybersecurity, even such mundane areas as amusement park rides and duck boat tours. Real world experience has proven how deadly the lack of competent engineering judgment in these fields can be. Their actual and potential vulnerabilities have all been covered in recent issues of PE magazine.

Surely the need for engineering licensure is self-evident, right?

But there is another, a different paradigm at work here. Viewed from this perspective, licensure exists to protect licensees from competition, not the public from harm. Licensure is a barrier to economic growth, workforce development and investment. Ergo, alllicensure requirements should be challenged and removed.

It is a paradigm being aggressively pushed by well-funded and nationally-coordinated efforts of groups like the American Legislative Exchange Council (ALEC), the Koch brother’s Americans for Prosperity, the Institute for Justice, the Goldwater Institute, and others.

It is a paradigm that is gaining public currency, as can be seen in headlines, op-eds and media coverage from the Wall Street Journaland the Washington Post right down to your hometown newspaper.

Presentation1

And it is a paradigm that drove serious anti-licensure initiatives in legislatures in 31 states in just the past three years … and in 16 states so far in 2018 alone.

Map

Sometimes the P.E. is unintended, collateral damage in overly broad, occupational licensing and deregulatory efforts; increasingly, though, the bullseye is centered right on the P.E. itself.

The engineering community cannot afford to rest complacently in the comfort of its own paradigm. It cannot afford to deal with specific threats where they occur, and pat itself on the back when, as has luckily been the case so far, the specific threat is neutralized or mitigated.

We need to recognize that no single battle victory is ever final, that a bad outcome in any state is a danger in every state, and that rigid, knee-jerk defense of the status quo is insufficient. (Unfortunately, anti-licensure forces can cite examples of actual – albeit, trivial – over-reach by P.E. regulation and regulators that defy common sense.)

The now prevailing paradigm is against us. Unified, nation-wide action is required, action open to fundamental change to strengthen and improve the P.E. so that it can stand in the face of the new paradigm.

And that action must be sufficient to change the public’s perception from the license as a purely legal or regulatory obligation and bureaucratic nuisance to recognition of the value and need to use P.E.s even where the law (and industrial exemptions) don’t require it.

That is precisely the mission that NSPE (as an integrated network of national and state organizations) exists to serve.

Filed under Uncategorized Tagged with engineering, licensure, PE

True North

28 July 2017 Leave a comment

The following is adapted from remarks delivered at the National Society of Professional Engineer’s House of Delegates General Assembly, July 22, 2017 in Atlanta, Georgia.

round_compass_logo_400x400 As NSPE ends one fiscal/program year and starts a new one, it would be typical to talk about the past year’s activity. That is worth doing: we have a good story to tell, and NSPE’s accomplishments of 2016-17 are something we can all take pride in. But that would be repeating a story that you have already been told, as it was happening.

Besides, it has all been neatly summarized the NSPE Year in Review: 2016-17, which is available online at:

www.nspe.org/review16-17

So I thought I would focus my remarks at a higher level.

Culture is defined by values: foundational, unchanging principles that define what we believe and that determine the choices we make in the face of an ever-changing day-to-day reality. It is our compass, if you will.

The actual course we chart may need to change in the face of external realities beyond our control, just as a storm may require a ship to take a different route than the one originally planned. Technological advancement allows us to abandon sailing ships as our mode of forward progress when better means (such as steam ships, airplanes, rocket ships) become available.

But true north remains a constant.

Culture trumps politics, rules, legislation, structure, even strategy. No amount of tinkering with a law, procedure, or regulation is sufficient if a culture has been abandoned, forgotten, or has become unhealthy. Progress and improvement are possible and absolutely necessary, but only if grounded in a culture that remains relevant and is informed by our shared, timeless and unchanging values.

NSPE’s founders understood this.

It has become a commonplace to observe that NSPE was originally founded to unite a community in order to establish PE licensure laws in all 50 of the United States and its territories. But this mistakes means for an end. Licensure is merely the outward form that makes our core values and beliefs tangible in our world.

Those values are summed up nicely in NSPE’s Statement of Principles: Being a licensed professional engineer means more than just holding a certificate and possessing technical competence; it is a commitment to hold the public health, safety, and welfare above all other considerations.

That is not to say that we don’t need to continue to exert activist and diligent effort to define, promote and protect licensure rules and regulations. With the very concept of licensure under increased attack, those rules and procedures, tactics and strategies, legislation and regulation demand our vigilance and constant effort.

But I think it is instructive and useful from time to time to take our eyes off the licensure tree and remind ourselves of the forest we seek to nurture, grow and preserve: the professional community that is NSPE.

The new membership business model overwhelmingly approved by the NSPE House of Delegates at its General Assembly in Atlanta in July is another one of those means that should never be mistaken for an end. But the means are important. Decisions on policy, strategy, and yes, even on the mundane details of the organization’s administrative and financial structure, have consequences.

For NSPE’s elected leadership, at the national and state levels, crafting this new approach to doing business required balancing the needs of a diverse membership and each member society in a manner that best serves the community as a whole. All the internal operational matters that national and state leaders worked so hard to resolve were the necessary, if sometimes tedious obligation of leadership, but an administrative effort tied to a higher purpose and intention.

The new membership business model is a new vehicle, intended to re-energize, re-invigorate and restore a culture and ensure its viability and efficacy in a world that has changed much since the Society was established in 1934. But it is a vehicle that remains aligned to true north. It remains directed toward the same timeless truths that motivated the founders: that NSPE exists:

To protect engineers (and the public) from unqualified practitioners,
To build public recognition for the profession, and
To stand against unethical practices.

It recognizes that although the technical problems of each engineering specialty are divergent, the professional problems faced by engineers are alike. And that, while the technical societies, for the best fulfillment of their essential purpose, are divided on lines of differentiation, this division into separate organizations prevents effective united effort for the interests of the profession as a whole. Those aren’t my thoughts, or the current board’s. They are the principles articulated by NSPE’s founder, David Steinman, in 1934.

He went on to conclude that a “single national professional society, with solidarity of purpose and concentration of strength, is needed to provide effectively for the professional interests of the engineering profession” and that, to be successful, “unity and geographical organization are the essentials. The national society, the state societies, and the county chapters are closely and reciprocally integrated, and all are regarded of equal importance, with membership in one meaning membership in all.”

The new membership business model marks an evolution that revitalizes NSPE as a system of partners that are neither national-centric nor state-centric, but PE-centric.

The new membership model is not perfect – no product of fallible humans could be. But it is the product of a serious and careful effort over the past year and a half to make the best decisions possible. And to the army of state leaders (staff and volunteer) for the hundreds of hours they have invested in designing the model, my sincere thank you.

And to all licensed professional engineers, whether members of NSPE or not, we’re just getting started. We’ve re-tooled our craft. We remain resolutely aimed at true north. And we intend to blow you away with what we accomplish next.

Filed under The Nature of Associations Tagged with business strategy, culture, membership models

The Power (and Limitations) of Social Media

24 April 2016 Leave a comment

At a recent conference, I was diligent in my efforts to use social media to not only capture my own notes, but share them with my colleagues and associates, present and absent. I got a decent amount of reaction and interaction for my efforts. Retweets, likes, comments and discussion. (Nothing remotely viral, mind you, but my efforts did not go unnoticed by the (in the grand scheme of the world) relatively small community of professionals who share my interests and concerns.)

I even got a tweet from a colleague whom I admire and who was not at the conference that my social media flow “made me feel like I was there and able to participate.”

I was simultaneously flattered and horrified by the reaction.

Flattered, because it suggested, perhaps, that I had been reasonably successful in a small but arguably impactful way in amplifying engagement and advancing the discourse of the brick-and-mortar event within the likeminded community who care about my profession and its future.

Gratified that the focus achieved through the laborious process of reducing insights to fit the 140 character limits of the media seemed to have been successful.

Horrified to think that these soundbites, absent all the context, nuance and depth of the intellectual substance generated by the conference itself, could conceivably pass for (and be accepted) as remotely adequate or even marginally profound.

Frustrated that the limitations of capturing the idea is sometimes achieved at the expense of failing to give full or proper credit to the source of the insight. Just because I tweeted it doesn’t mean the thought was mine. But with a 140 character limit, there is only so much capacity to convey an idea and give proper credit where credit is due. (The media almost compel us to become involuntary plagiarists.)

And in my morning after moment, I am left wondering: We live in a world where political engagement and news have already been reduced to soundbites, slogans and attention grabbing at the expense of substance, a process readily evident in the current presidential political campaigns and how they are covered. This has replaced serious political discourse and deep engagement with achieving solutions to the complex issues and challenges that face us as a society. News has evolved from “what bleeds, leads” to whatever can ignite passion is more important than advancing the dialogue in any meaningful way. That passion is not a bad thing; maybe it is even a critically necessary thing. It is just insufficient if it fails to enable action that achieves actual solutions. (It has been two years since #bringbackourgirls galvanized global attention … but those girls are still gone.) In politics, that passion can even be counterproductive to actually getting anything done and impede building any basis for consensus as a foundation for concrete action.

Maybe I am just sleep deprived and it will all look better tomorrow, but the question I am left with: Have associations (or really any cause or mission-driven enterprise) become as attention-deficit benighted as our politics and news, and do we now accept that soundbites (slogans) that resonate actually do constitute sufficient wisdom and knowledge? Or constitute an actual accomplishment?

I do not want to in any way dismiss or disparage the sincerity and good will behind this new , social media reality … I just wonder whether it actually is getting us anywhere.

Or worse, creates an illusion of substance that enables complacency.

Filed under Social Media & Associations Tagged with associations, impact, Social Media & Associations, twitter

CEO effectiveness & volunteer boards

6 January 2016 1 Comment

I was recently invited to share one piece of advice from what I have learned in my years as an association chief staff officer on effective partnership with volunteer leaders, for a book soon to be published by ASAE. After giving some thought to the matter, for me it came down to what Jim iStock_puzzel Collins calls Level 5 leadership: “the paradoxical blend of personal humility and [fierce] professional will.” You need to be able to take your own ego-gratification out of the equation when assessing the association’s strategic needs, but also refuse to make allowances for any limitations that might be present on your board by compromising on the level of leadership their role demands from them. You need to be authentic in giving the board credit for association success and in truly owning any board failure as your own. And never, never, never, letting a setback cause you to doubt yourself or become tentative and risk averse. Take the hit, learn what you can from it, turn the page, and move on. In doing so, you become not only something of a safety net for the board, making it less risky for them to take bold action. You also model the behavior that will enable them to be effective in their own leadership roles.

Filed under The Nature of Associations, The Way We Are, Uncategorized Tagged with Association Governance, leadership

Why change is hard and so often goes wrong

16 May 2015 Leave a comment

A member shared this video with me recently, which demonstrates that knowledge does not equal understanding and that it is very difficult to change biases.

http://viewpure.com/MFzDaBzBlL0?ref=bkmk

Watch the whole 8 minutes if you can … there is more here than the initial “hook” of the video: how changing one thing makes even a simple, customary task more difficult.

The video triggered (unpleasant) memories for me of every strategic planning initiative I have ever been involved in, as a staff leader, a volunteer or a consultant. It makes understandable how quickly and easily a new paradigm, once mastered, can be abandoned … particularly by those who have lived longest in the old paradigm and who are generally the ones in positions with the most organizational influence.

It is very relevant to where my own organization, is right now. We did things right: engaging members (not just active volunteers) in collecting data on their needs, expectations and aspirations. We listened with open minds, willfully rejected pre-conceptions, and applied what we learned in an open-minded fashion. We took the time to build broad consensus on future direction and focus long before we tried to reduce it all to words in a strategic plan. We have the knowledge, and understanding, and even buy-in to that new vision and its goals, clearly articulated in a new strategic plan, and being applied with discipline to our actions, programs, and branding messages. But agreement, will, and intention are not enough to keep the new bicycle on course. And this little video demonstrates why, so often, the final result of even big change often ends up looking a whole lot like what it was supposed to replace.

So take this as a cautionary tale.

Filed under The Nature of Associations, The Way We Are Tagged with Change, Strategic Planning

Context, continuity, and generations

3 March 2015 Leave a comment

A lot of self-help books and personal development coaches advise taking a break from your area of professional focus every now and then to read things entirely outside your field. In today’s world of mass media, information overload, and 24-hour-a-day, day jobs, that is increasingly hard to do. But I have found this to be a valuable piece of advice throughout my career, as was brought home by two separate instances in the past week, neither of which had any connection to the field I represent at my association.

First it was my privilege to be included in a small dinner, hosted by Mark French of Leading Authorities, to hear John Pistole, the former deputy director of the FBI and, until this January, head of the TSA. He offered up a piece of advice from his long career in intelligence and law enforcement that struck me as equally applicable to associations and other mission-driven organizations: Text without context is merely pretext. A piece of data, no matter how intrinsically significant, can be manipulated or inferred to support any conclusion you want it to, until you place it meaningful context.

Twitter feeds remind me of this every day: highly distilled nuggets of what looks like wisdom that only rise above being empty, if clever slogans if I happen to be in-the-know with the community, situation or events that provide a context for understanding it.

Later in the same week, I was reading a literary and theological journal devoted to the thought of writer/philosopher G. K. Chesterton. One excellent article¹caught my particular attention. Its author, David Fagerberg, a university professor, observed that it was his impression that generational variations (in attitudes, preferences, styles of behavior and communication) occur much faster than do the changes in sociological cohorts (millennials, baby boomers, et. al.), which are measured in decades. Generational changes manifest themselves closer to every four years than every 40.

He went on to observe that with each new generation, our communities experience a form of amnesia, similar to the short-term memory loss suffered by the protagonist in the film Momento². We like to talk about changes our organizations are making in society, but every day, a new generation is becoming a part of it, without any memory of the history behind any group, cause, fashion or fad they encounter.

To them, everything is new. But, in one sense, there is nothing new under the sun. As Fargerberg pointed out and Chesterton wrote nearly a 100 years ago, today’s revolution, is really just a reaction or counter revolution to yesterday’s new perspective, which was in turn a reaction to the day before. Wait long enough, and you see rebellions repeating themselves and matters of fundamental truth, justice, ethics, whatever you want to call it, ultimately prevailing (albeit, often clothed in newer, contemporary costume).

That is why storytelling — creating a context — is so important for any mission-driven enterprise.

Core mission, our purpose and reason for being, if it is authentic, remains unchanged and unchanging. Reminding people of history, of what got us here, is so important to triggering a recognition of why what we are doing today is important and relevant. But understanding how to communicate that core mission in terms that are relevant to today’s frames of reference requires dexterity. Today’s frame of reference will be different tomorrow.

Taking the long view, fads come and fads go. “[T]he great danger of the moment,” Chesterton wrote, “is that young men will become content with these revolts against revolt, these reactions against reaction; so that we have nothing but an everlasting seesaw of the Old Young and the New Young; the last always content with its fleeting triumph over the last but one. And the only way to avoid that result is to teach men to stretch their minds and inhabit a larger period of time.” Over time, if the mission remains valid, history will show how it “has one by one outdistanced all the runners who prided themselves on their youth and advanced positions … By that time, it will be more apparent than ever that these jerks of novelty do not create either progress or an equilibrium³.”

That is not an invitation to complacency. Waiting for each new generation to gain the perspective of the long view is fatal. We might eventually be recognized as having been right, but only posthumously.

Another all too understandable trap is equally fatal. When enlivening the old mission with new energy seems impossible, it is tempting to focus on form over substance, trying to impose past structures, hierarchies, and processes, in an authoritarian, fundamentalist fashion, as if going through the motions all over again will recreate the sense of purpose that originally sparked them.

Becoming prisoners of our history is another danger: the feeling that we can not make progress today without first going back in time (as if that were possible) to correct the problems and mistakes we made then.

So I hope I am not coming across as a worshiper of a dead past or a cheerleader for the status quo. Far from it. Change or die? True enough.

But as Chesterton reminded me, not all change constitutes progress. Equilibrium is necessary for progress: the clarity and stability to not become distracted from the core, unchanging thing and seeing how best to serve it in the world today. Otherwise we will constantly be dashing off in new directions and losing the line.

The challenge lies in simultaneously:

Acting in the present, in a manner that is immediate and responsive to today’s passing perspectives; and
Staying connected to the roots and in continuity with the history that got us here, inviting those for whom everything is new to see their place in it.

In short, providing context.

¹ “On Generations,” David W. Fagerberg, Gilbert Magazine, Volume 18, No. 2-3, November-December 2014.

² And how many of us, even with birth dates separated by only a few years, actually remember Momento?

³ The Well and the Shallows, G. K. Chesterton, 1935.

Filed under The Nature of Associations Tagged with context, mission

The Future of Membership?

19 November 2013 Leave a comment

On November 6th, I was invited to present a TED-style talk on the “Future of Membership” at the first Association Chief Executives (ACE) Symposium. My thesis: volunteerism not membership is what makes our organizations unique; membership is a means to an end; the metrics we use to judge membership success are all wrong; and the bottom line: get clarity around your mission (your purpose) first, then worry about what form of membership (if any) serves that purpose best.