A wealth of data … but is it all real?

swiming in dataSeven years after the ASAE Foundation first published Seven Measures of Success it has become a whole lot easier to be a “data-driven” association.   In 2006, the cost, systems and infrastructure needed to do what the remarkable 9 associations did with data was a major challenge.  Less than a decade later, even the smallest association is probably collecting and tracking far more data just by executing their day-to-day operations than they will ever fully leverage.

But along with the increased ease of access and the volume of data now readily available, there has been a dramatic increase in the vulnerability to the illusion of data. One analyst of the 47th annual release of the Higher Education Research Foundation’s American Freshman Study attributes the variance between how students perceive themselves and objective measures of things like academic performance and study habits to data generated by things like Twitter and Facebook that paint a picture that isn’t supported by reality.

And unfortunately, there is another trend readily apparent in all this: the seemingly irresistible urge to add heat to any discussion by using provocative and extreme language.

So maybe the real change since Seven Measures is that, in a world awash in data, the only way to get anyone to pay attention to any of it is through provocative hyperbole.  If that is the case, it is a tragedy.

Read more in my last Association TRENDS commentary here.