Pay no attention to the man behind the curtain

The web has made it a whole lot easier to fake it. And that is, if anything, even more of a threat to serious, online communities than to traditional associations.

There is little you can effectively do to police the content of others on the web … leaving it up to our associations (traditional and virtual) to actually deliver on their promise and for the consumer to decide who is providing true value.

Read more in my guest blog on ASAE’s Acronym:

“Pay no attention …” on Acronym