Pay no attention to the man behind the curtain

The web has made it a whole lot easier to fake it. And that is, if anything, even more of a threat to serious, online communities than to traditional associations.

There is little you can effectively do to police the content of others on the web … leaving it up to our associations (traditional and virtual) to actually deliver on their promise and for the consumer to decide who is providing true value.

Read more in my guest blog on ASAE’s Acronym:

“Pay no attention …” on Acronym

About Mark J. Golden, FASAE, CAE
Mark J. Golden, FASAE, CAE, is Chief Executive Officer of the American Association for Clinical Chemistry, which provides global leadership advancing the practice and profession of clinical laboratory science and medicine. He previously served as Executive Director and CEO of the National Society of Professional Engineers (NSPE) in Alexandria, Virginia. as Executive Director and Chief Executive Officer of the National Court Reporters Association (NCRA), Vienna, Virginia and in leadership roles with the Personal Communications Industry Association (PCIA), Washington, D.C. and the Association of Telemessaging Services International (ATSI), Alexandria, Virginia. Long active in the association community, Mr. Golden is a past Chairman of the Board of Directors of the Center for Association Leadership, a past Vice Chairman of the ASAE Board of Directors, past Chair of the Center for Association Leadership’s Research Committee, and past member of the U. S. Chamber of Commerce's Association Committee of 100. He is the 2011 recipient of the American Society of Association Executive's Key Award, the highest honor ASAE bestows, to "honor the association CEO who demonstrates exceptional qualities of leadership in his or her own association, and displays a deep commitment to voluntary membership organizations as a whole.”

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