Everybody lies

The series had its ups and downs and wild swings in quality, but there is no question that Fox Television’s “House M.D.,” which came to an end after eight seasons this week, was consistently ambitious and compelling TV.  Held together at its center by the bravura performance of Hugh Laurie in the title role, the irascible, sometimes despicable, but clearly brilliant diagnostician, Dr. Gregory House, the series still managed to sustain an ensemble nature that is rare in dramatic series these days.

House’s catch phrase, “everybody lies,” was so memorable because it was so true.  The lies were (usually) not malicious, perhaps even unrecognized as lies by the patients and family members who uttered them.  But successfully diagnosing the bizarre and hidden ailment always rested on going past what the patient claimed and uncovering the actual facts behind the case — a task House and his team pursued with an astonishing disregard for privacy or simple human decency.

Now I am not suggesting associations should adopt a similarly sociopathic approach to analyzing members’ expressed needs and desires.  But a healthy skepticism that insists on validating what the members say they want with some objective and independent data before committing to a course of action can help the organization avoid sometimes costly strategic, marketing or policy mistakes.

My members (who create the official record of court and deposition proceedings) are engaged daily in capturing eyewitness testimony, most of it delivered with intense sincerity and conviction.  But any judge, lawyer or law enforcement officer will tell you that eyewitness testimony is notoriously unreliable.  Everybody lies, House would say.  And the fact that the witness is convinced to their very core that they saw exactly what they say they saw doesn’t change the fact that the reality is often very different. You need to look harder and go further.

Who among us hasn’t been there?  Whenever asked, members at my association consistently say that the kind of programming they would most like to see more of are sessions on ethics.  Yet when offered, those sessions are equally consistent in being the most under-attended.

Ronald Reagan’s famous dictum “trust, but verify,” is a perhaps a kinder and gentler statement of the same principle.  It doesn’t mean we shouldn’t listen to members or that we should stop asking for their input.  But in our market research and strategic analysis, we would all do well to look further and to demand some additional,  reliable and verifiable data before building our grand plans.

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About Mark J. Golden, FASAE, CAE
Mark J. Golden, FASAE, CAE, is Executive Director of the National Society of Professional Engineers (NSPE) in Alexandria, Virginia. Prior CEO roles include a nearly fourteen-year tenure as Executive Director and Chief Executive Officer of the National Court Reporters Association (NCRA), Vienna, Virginia. Before joining NCRA staff , he spent eight years with the Personal Communications Industry Association (PCIA), Washington, D.C. He also spent 12 years with the Association of Telemessaging Services International (ATSI), Alexandria, Virginia Long active in the association community, Mr. Golden is a past Chairman of the Board of Directors of the Center for Association Leadership, a past Vice Chairman of the ASAE Board of Directors, past Chair of the Center for Association Leadership’s Research Committee, and past member of the U. S. Chamber of Commerce's Association Committee of 100. He is the 2011 recipient of the American Society of Association Executive's Key Award, the highest honor ASAE bestows, to "honor the association CEO who demonstrates exceptional qualities of leadership in his or her own association, and displays a deep commitment to voluntary membership organizations as a whole.”

2 Responses to Everybody lies

  1. Brady Muldowney says:

    I really like the series House MD because it is quite informative and also the cast are awesome. Dr. House is really quite a unique person. *;”:,

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  2. Mariel Broccoli says:

    If you think that medical dramas are slow-paced, monotonous and far-stretched with regards to storylines, then watch House MD online and think again. It has re-ignited viewer interest in the imagination-driven hospital scenes. The physician’s optimism to drag a patient away from the tunnel of death, a patient’s strong will to free himself from the strong clutches of death and out of the queue medical procedures are once again gripping the audience.

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